Antje Walliser: 2 books
Successful Branding - A critical examination of Customer Experience Management for Persona International
A critical examination of Customer Experience Management for Persona International
Language: English
Release Date: January 5, 2006
Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, European School of Business Reutlingen, 47 entries in the bibliography, language: English, abstract: The aim of this thesis is to critically examine...
Approaches to Organisational Change
Organisational Development is merely another thinly disguised managerial attempt to impose Change, at any cost, on a largely unsuspecting Work-force
Language: English
Release Date: January 5, 2006
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1,8, Lancaster University, 10 entries in the bibliography, language: English, abstract: Organisations are part of a complex and erratic business world, which is in a continuous progress...