企業營銷之道

Business & Finance, Management & Leadership, Management

Cover of the book 企業營銷之道 by , 崧博出版事業有限公司

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Author:		ISBN:	3470000000810
Publisher:	崧博出版事業有限公司	Publication:	December 15, 2009
Imprint:	崧博出版事業有限公司	Language:	Chinese

Author:
ISBN:	3470000000810
Publisher:	崧博出版事業有限公司
Publication:	December 15, 2009
Imprint:	崧博出版事業有限公司
Language:	Chinese

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"品牌"包括兩方面含義："品"指商品、物品種類、等級，固然也含有人的品格；"牌"是企業單位內自己產品或服務，國際市場的"通靈法寶"即是企業品牌知名席的遠造，亦即品牌略的取勝。

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"品牌"包括兩方面含義："品"指商品、物品種類、等級，固然也含有人的品格；"牌"是企業單位內自己產品或服務，國際市場的"通靈法寶"即是企業品牌知名席的遠造，亦即品牌略的取勝。

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