Understanding Consumer Decision Making

The Means-end Approach To Marketing and Advertising Strategy

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology
Cover of the book Understanding Consumer Decision Making by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135693152
Publisher: Taylor and Francis Publication: May 1, 2001
Imprint: Psychology Press Language: English
Author:
ISBN: 9781135693152
Publisher: Taylor and Francis
Publication: May 1, 2001
Imprint: Psychology Press
Language: English

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

More books from Taylor and Francis

Cover of the book Higher Education Re-formed by
Cover of the book Volume 9: Kierkegaard and Existentialism by
Cover of the book Jumpstart! Study Skills by
Cover of the book Techniques of Event History Modeling by
Cover of the book Ship Handling by
Cover of the book Managing Heritage and Cultural Tourism Resources by
Cover of the book The Enigma of Desire by
Cover of the book U.S. Timber Resource in a World Economy (Routledge Revivals) by
Cover of the book African Industrial Development and European Union Co-operation by
Cover of the book The Logic of Constitutional Rights by
Cover of the book Argumentation Schemes for Presumptive Reasoning by
Cover of the book The Real Stalin by
Cover of the book The Codes of Advertising by
Cover of the book Radical Approaches to Social Skills Training (Psychology Revivals) by
Cover of the book Big Places, Big Plans by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy