The Social Organization
Managing Human Capital through Social Media
Business & Finance, Management & Leadership, Production & Operations Management, Planning & Forecasting
| Author: | Amelia Manuti, Pasquale Davide de Palma | ISBN: | 9781137585356 |
| Publisher: | Palgrave Macmillan UK | Publication: | April 29, 2016 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Amelia Manuti, Pasquale Davide de Palma |
| ISBN: | 9781137585356 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | April 29, 2016 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
