The Practitioner's Guide to Product Management
Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | General Assembly, Jock Busuttil | ISBN: | 9781455548552 |
| Publisher: | Grand Central Publishing | Publication: | January 6, 2015 |
| Imprint: | Grand Central Publishing | Language: | English |
| Author: | General Assembly, Jock Busuttil |
| ISBN: | 9781455548552 |
| Publisher: | Grand Central Publishing |
| Publication: | January 6, 2015 |
| Imprint: | Grand Central Publishing |
| Language: | English |
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?
Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?
Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
