The Little Red Book of PR Wisdom
Your Essential Guide to Understanding the Media ... and How to Use It
Business & Finance, Marketing & Sales, Public Relations
| Author: | Brian Johnson | ISBN: | 9781925952131 |
| Publisher: | Vivid Publishing | Publication: | January 1, 2012 |
| Imprint: | Vivid Publishing | Language: | English |
| Author: | Brian Johnson |
| ISBN: | 9781925952131 |
| Publisher: | Vivid Publishing |
| Publication: | January 1, 2012 |
| Imprint: | Vivid Publishing |
| Language: | English |
What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible. A user-friendly blend of the how to and wherefore of PR. Of practical instruction and philosophy, forged in the real world. And a fun read at that! Understanding the media, and how to engage with it, is a distinct competitive advantage. Done right, it can change your future for the better. This book is your toolkit to making it happen. At a time when the media is morphing by the day, 'The Little Red Book of PR Wisdom' is a touchstone for PR professionals, students and novices alike. It is a reminder that universal truths still apply, regardless of the form of information delivery.
What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible. A user-friendly blend of the how to and wherefore of PR. Of practical instruction and philosophy, forged in the real world. And a fun read at that! Understanding the media, and how to engage with it, is a distinct competitive advantage. Done right, it can change your future for the better. This book is your toolkit to making it happen. At a time when the media is morphing by the day, 'The Little Red Book of PR Wisdom' is a touchstone for PR professionals, students and novices alike. It is a reminder that universal truths still apply, regardless of the form of information delivery.
