The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
Business & Finance, Business Reference, Management & Leadership, Management
| Author: | Linden Brown, Christopher Brown | ISBN: | 9780071819824 |
| Publisher: | McGraw-Hill Education | Publication: | December 6, 2013 |
| Imprint: | McGraw-Hill Education | Language: | English |
| Author: | Linden Brown, Christopher Brown |
| ISBN: | 9780071819824 |
| Publisher: | McGraw-Hill Education |
| Publication: | December 6, 2013 |
| Imprint: | McGraw-Hill Education |
| Language: | English |
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE
And now, with this research-based method, you can replicate their success with your business
Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE
And now, with this research-based method, you can replicate their success with your business
Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
