The Brains Behind Great Ad Campaigns

Creative Collaboration between Copywriters and Art Directors

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Brains Behind Great Ad Campaigns by Margo Berman, Robyn Blakeman, Rowman & Littlefield Publishers
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Author: Margo Berman, Robyn Blakeman ISBN: 9781461644125
Publisher: Rowman & Littlefield Publishers Publication: July 16, 2009
Imprint: Rowman & Littlefield Publishers Language: English
Author: Margo Berman, Robyn Blakeman
ISBN: 9781461644125
Publisher: Rowman & Littlefield Publishers
Publication: July 16, 2009
Imprint: Rowman & Littlefield Publishers
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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