Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media

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Cover of the book Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media by Milkyway Media, Milkyway Media
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Author: Milkyway Media ISBN: 1230002544663
Publisher: Milkyway Media Publication: September 11, 2018
Imprint: Language: English
Author: Milkyway Media
ISBN: 1230002544663
Publisher: Milkyway Media
Publication: September 11, 2018
Imprint:
Language: English

The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies...

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The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies...

Purchase this in-depth summary to learn more.

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