Relational, Networked and Collaborative Approaches to Public Diplomacy

The Connective Mindshift

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations, Social Science
Cover of the book Relational, Networked and Collaborative Approaches to Public Diplomacy by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136179204
Publisher: Taylor and Francis Publication: February 5, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781136179204
Publisher: Taylor and Francis
Publication: February 5, 2014
Imprint: Routledge
Language: English

Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management.

Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures.

This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management.

Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures.

This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy

More books from Taylor and Francis

Cover of the book Children's Rights by
Cover of the book Psychophysics Beyond Sensation by
Cover of the book Israel at the Polls 2009 by
Cover of the book Joyce's Politics by
Cover of the book Urban Squares as Places, Links and Displays by
Cover of the book The Cultural Dimension of Global Business by
Cover of the book Water for Western Agriculture by
Cover of the book Democratic Governance and Social Entrepreneurship by
Cover of the book By Northern Lights by
Cover of the book The Educated Woman by
Cover of the book Moral Maturity by
Cover of the book Art and the Church: A Fractious Embrace by
Cover of the book Empire De/Centered by
Cover of the book Mozarabs in Medieval and Early Modern Spain by
Cover of the book Using Multi-Criteria Decision Analysis in Natural Resource Management by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy