On Behalf of the President: Presidential Spouses and White House Communications Strategy Today

Presidential Spouses and White House Communications Strategy Today

Nonfiction, Social & Cultural Studies, Political Science, Government
Cover of the book On Behalf of the President: Presidential Spouses and White House Communications Strategy Today by Lauren A. Wright, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lauren A. Wright ISBN: 9781440848605
Publisher: ABC-CLIO Publication: April 18, 2016
Imprint: Praeger Language: English
Author: Lauren A. Wright
ISBN: 9781440848605
Publisher: ABC-CLIO
Publication: April 18, 2016
Imprint: Praeger
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda

• Focuses on the communications and public relations role of presidential spouses

• Analyzes every documented public speech made by a first lady since 1992

• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda

• Focuses on the communications and public relations role of presidential spouses

• Analyzes every documented public speech made by a first lady since 1992

• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists

More books from ABC-CLIO

Cover of the book The 1950s: Key Themes and Documents by Lauren A. Wright
Cover of the book Working with Millennials: Using Emotional Intelligence and Strategic Compassion to Motivate the Next Generation of Leaders by Lauren A. Wright
Cover of the book Human Trafficking: A Reference Handbook by Lauren A. Wright
Cover of the book China at War: An Encyclopedia by Lauren A. Wright
Cover of the book The 100 Most Important Sporting Events in American History by Lauren A. Wright
Cover of the book Gender and Literacy: A Handbook for Educators and Parents by Lauren A. Wright
Cover of the book The Global Water Crisis: A Reference Handbook by Lauren A. Wright
Cover of the book North from Mexico: The Spanish-Speaking People of the United States, 3rd Edition by Lauren A. Wright
Cover of the book Natural Disasters: A Reference Handbook by Lauren A. Wright
Cover of the book The Roots and Consequences of 20th-Century Warfare: Conflicts that Shaped the Modern World by Lauren A. Wright
Cover of the book The Critical Writer: Inquiry and the Writing Process by Lauren A. Wright
Cover of the book Ethnic Groups of North, East, and Central Asia: An Encyclopedia by Lauren A. Wright
Cover of the book RDA Made Simple: A Practical Guide to the New Cataloging Rules by Lauren A. Wright
Cover of the book Campus Sexual Assault: A Reference Handbook by Lauren A. Wright
Cover of the book Teaching Life Skills in the School Library: Career, Finance, and Civic Engagement in a Changing World by Lauren A. Wright
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy