Marketing to the 90s Generation
Global Data on Society, Consumption, and Identity
Business & Finance, Economics, International Economics, Marketing & Sales
| Author: | A. Parment | ISBN: | 9781137440785 |
| Publisher: | Palgrave Macmillan US | Publication: | December 17, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | A. Parment |
| ISBN: | 9781137440785 |
| Publisher: | Palgrave Macmillan US |
| Publication: | December 17, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
