Marketing for Entrepreneurs

Concepts and Applications for New Ventures

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing for Entrepreneurs by Frederick G. Crane, SAGE Publications
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Author: Frederick G. Crane ISBN: 9781452289182
Publisher: SAGE Publications Publication: September 12, 2012
Imprint: SAGE Publications, Inc Language: English
Author: Frederick G. Crane
ISBN: 9781452289182
Publisher: SAGE Publications
Publication: September 12, 2012
Imprint: SAGE Publications, Inc
Language: English

Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!

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