International Marketing: Hotel Industry in China

Business & Finance, Marketing & Sales
Cover of the book International Marketing: Hotel Industry in China by Anonymous, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anonymous ISBN: 9783638606929
Publisher: GRIN Publishing Publication: February 7, 2007
Imprint: GRIN Publishing Language: English
Author: Anonymous
ISBN: 9783638606929
Publisher: GRIN Publishing
Publication: February 7, 2007
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Ocean University of China, course: International Marketing, 10 entries in the bibliography, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work across cultures. Especially China with its fast economic development has attracted the attention of the international business community. New businesses in China as well as the number of business people working there are increasing rapidly. Nevertheless, to understand how to do business effectively with the Chinese it is essential to be well prepared and to understand cultural background of negotiations. In this essay, I am going to present some issues of the cross-cultural management in China on the Catering industry example by using Geert Hofstede analysis of culture's dimensions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Ocean University of China, course: International Marketing, 10 entries in the bibliography, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work across cultures. Especially China with its fast economic development has attracted the attention of the international business community. New businesses in China as well as the number of business people working there are increasing rapidly. Nevertheless, to understand how to do business effectively with the Chinese it is essential to be well prepared and to understand cultural background of negotiations. In this essay, I am going to present some issues of the cross-cultural management in China on the Catering industry example by using Geert Hofstede analysis of culture's dimensions.

More books from GRIN Publishing

Cover of the book Inequalities in Health by Anonymous
Cover of the book 'Gentlemen, Be Seated!' The Rise and Fall of the Minstrel Show by Anonymous
Cover of the book A critical discussion of African Feminism as an exponent of Feminist Theory by Anonymous
Cover of the book Strategic Options in a declining industry environment by Anonymous
Cover of the book Variables in Travelling Abroad by Anonymous
Cover of the book Homo Economicus - died out in the process of human evolution? Applicability of the Economic Man concept in economy and society. by Anonymous
Cover of the book Feminism of Woman Teachers in the First Half of the 20th Century by Anonymous
Cover of the book 'Terror at Midday' - The Cosa Nostra as a terrorist organisation by Anonymous
Cover of the book Post Keynesian Methodology by Anonymous
Cover of the book Character Traits and Function of Charles Bentham in Sean O'Casey's 'Juno and the Paycock' by Anonymous
Cover of the book Female authorship in the 17th century England at the example of Margaret Cavendish by Anonymous
Cover of the book Passive Structures in Singapore English by Anonymous
Cover of the book Good vs. Evil in Harry Potter by Anonymous
Cover of the book Religion and Transcendence in James Joyce's 'Ulysses' by Anonymous
Cover of the book Categorization And Its Discontents by Anonymous
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy