International Marketing: Hotel Industry in China

Business & Finance, Marketing & Sales
Cover of the book International Marketing: Hotel Industry in China by Anonymous, GRIN Publishing
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Author: Anonymous ISBN: 9783638606929
Publisher: GRIN Publishing Publication: February 7, 2007
Imprint: GRIN Publishing Language: English
Author: Anonymous
ISBN: 9783638606929
Publisher: GRIN Publishing
Publication: February 7, 2007
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Ocean University of China, course: International Marketing, 10 entries in the bibliography, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work across cultures. Especially China with its fast economic development has attracted the attention of the international business community. New businesses in China as well as the number of business people working there are increasing rapidly. Nevertheless, to understand how to do business effectively with the Chinese it is essential to be well prepared and to understand cultural background of negotiations. In this essay, I am going to present some issues of the cross-cultural management in China on the Catering industry example by using Geert Hofstede analysis of culture's dimensions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Ocean University of China, course: International Marketing, 10 entries in the bibliography, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work across cultures. Especially China with its fast economic development has attracted the attention of the international business community. New businesses in China as well as the number of business people working there are increasing rapidly. Nevertheless, to understand how to do business effectively with the Chinese it is essential to be well prepared and to understand cultural background of negotiations. In this essay, I am going to present some issues of the cross-cultural management in China on the Catering industry example by using Geert Hofstede analysis of culture's dimensions.

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