Instrumente des Key Account Management

Marketingpolitisches Instrumentarium

Business & Finance, Marketing & Sales
Cover of the book Instrumente des Key Account Management by Stefan Klein, GRIN Publishing
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Author: Stefan Klein ISBN: 9783640596508
Publisher: GRIN Publishing Publication: April 19, 2010
Imprint: GRIN Publishing Language: German
Author: Stefan Klein
ISBN: 9783640596508
Publisher: GRIN Publishing
Publication: April 19, 2010
Imprint: GRIN Publishing
Language: German
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Wissenschaftlicher Aufsatz aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, , Sprache: Deutsch, Abstract: Diese Arbeit beschreibt das Key Account Management. Ferner gibt sie einen Überblick zum marketingpolitischen Instrumentarium und dessen Einfluss auf ein Key Account Management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Wissenschaftlicher Aufsatz aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, , Sprache: Deutsch, Abstract: Diese Arbeit beschreibt das Key Account Management. Ferner gibt sie einen Überblick zum marketingpolitischen Instrumentarium und dessen Einfluss auf ein Key Account Management.

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