How Pleasure Works: The New Science of Why We Like What We Like

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology
Cover of the book How Pleasure Works: The New Science of Why We Like What We Like by Paul Bloom, W. W. Norton & Company
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Author: Paul Bloom ISBN: 9780393077117
Publisher: W. W. Norton & Company Publication: June 14, 2010
Imprint: W. W. Norton & Company Language: English
Author: Paul Bloom
ISBN: 9780393077117
Publisher: W. W. Norton & Company
Publication: June 14, 2010
Imprint: W. W. Norton & Company
Language: English

“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPR

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

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“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPR

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

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