Hip Hop, Inc.
Success Strategies of the Rap Moguls
Nonfiction, Entertainment, Music, Business & Technical, Business Aspects
| Author: | Richard Oliver, Tim Leffel | ISBN: | 9780786736720 |
| Publisher: | Hachette Books | Publication: | March 25, 2009 |
| Imprint: | Da Capo Press | Language: | English |
| Author: | Richard Oliver, Tim Leffel |
| ISBN: | 9780786736720 |
| Publisher: | Hachette Books |
| Publication: | March 25, 2009 |
| Imprint: | Da Capo Press |
| Language: | English |
At the heart of hip-hop-the most vigorous, electric development in the music world since the advent of punk rock-are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of 1 billion. Hip Hop, Inc. reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.
At the heart of hip-hop-the most vigorous, electric development in the music world since the advent of punk rock-are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of 1 billion. Hip Hop, Inc. reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.
