Franchising Globally
Innovation, Learning and Imitation
Business & Finance, Economics, International Economics, Management & Leadership, Planning & Forecasting
| Author: | I. Alon | ISBN: | 9780230289857 |
| Publisher: | Palgrave Macmillan UK | Publication: | March 31, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | I. Alon |
| ISBN: | 9780230289857 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | March 31, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
