Field Methods for Academic Research

Interviews, Focus Groups & Questionnaires

Inerviews, focus groups and questionnaires are everyday tools of the academic resedracher in Business and Management Studies. Most research degrees and may academic peer reviewed journal papers have employed one or more of these techniques. Ironically the knowledge and skills requied to use these tools are often not well taught and the books available on these topics can be daunting.

This highly accessible book addresses these three field methods and explains how they may be employed to good effect. The book also provides examples of research protocols, letters and checklists which are of direct use to researchers using these methods.