Evaluation in Advertising Reception
A Socio-Cognitive and Linguistic Perspective
Nonfiction, Reference & Language, Language Arts, Linguistics, Business & Finance, Marketing & Sales, Social & Cultural Studies, Social Science
| Author: | S. Bullo | ISBN: | 9781137350435 |
| Publisher: | Palgrave Macmillan UK | Publication: | August 26, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | S. Bullo |
| ISBN: | 9781137350435 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | August 26, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
