Communication for Behavior Change

Volume II: Writing and Producing for Television and Film

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Communication for Behavior Change by Esta de Fossard, John Riber, SAGE Publications
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Author: Esta de Fossard, John Riber ISBN: 9789351505396
Publisher: SAGE Publications Publication: August 4, 2015
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Esta de Fossard, John Riber
ISBN: 9789351505396
Publisher: SAGE Publications
Publication: August 4, 2015
Imprint: Sage Publications Pvt. Ltd
Language: English

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

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