Brand Rituals

How Successful Brands Bond With Customers For Life

Business & Finance, Marketing & Sales, Research, Direct Marketing
Cover of the book Brand Rituals by Zain Raj, Spyglass Publishing Group
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Author: Zain Raj ISBN: 9780692430569
Publisher: Spyglass Publishing Group Publication: January 24, 2012
Imprint: Spyglass Publishing Group Language: English
Author: Zain Raj
ISBN: 9780692430569
Publisher: Spyglass Publishing Group
Publication: January 24, 2012
Imprint: Spyglass Publishing Group
Language: English

In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.

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