The Better Mousetrap

Brand Invention in a Media Democracy

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More books from Kogan Page

bigCover of the book The Power of Project Leadership by

bigCover of the book Advanced Customer Analytics by

bigCover of the book Financing the End-to-end Supply Chain by

bigCover of the book The 8 Steps to Strategic Success by

bigCover of the book Learn to Drive in 10 Easy Stages by

bigCover of the book Container Logistics by

bigCover of the book Effective Financial Management by

bigCover of the book Human Resource Practice by

bigCover of the book Armstrong's Job Evaluation Handbook by

bigCover of the book Start Up and Run Your Own Business by

bigCover of the book Experiential Marketing by

bigCover of the book Agile Change Management by

bigCover of the book How to Write a Business Plan by

bigCover of the book The Professionals' Guide to Publishing by

We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy