Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

Emerging Research and Opportunities

Business & Finance, Marketing & Sales, Consumer Behaviour
Big bigCover of Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

More books from IGI Global

bigCover of the book Deconstructing Stigma in Mental Health by
bigCover of the book International Business Strategy and Entrepreneurship by
bigCover of the book Managing Knowledge Assets and Business Value Creation in Organizations by
bigCover of the book Machine Learning by
bigCover of the book Ethical Issues and Security Monitoring Trends in Global Healthcare by
bigCover of the book Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry by
bigCover of the book Fog Computing by
bigCover of the book Active Citizen Participation in E-Government by
bigCover of the book Strategic Marketing Management and Tactics in the Service Industry by
bigCover of the book Revolutionizing K-12 Blended Learning through the i²Flex Classroom Model by
bigCover of the book Embedded Computing Systems by
bigCover of the book Managing E-Government Projects by
bigCover of the book Next-Generation Mobile and Pervasive Healthcare Solutions by
bigCover of the book Handbook of Research on Mobility and Computing by
bigCover of the book Advancing Next-Generation Teacher Education through Digital Tools and Applications by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy