Consumer Responses to 'Rebranding'. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More books from GRIN Verlag

bigCover of the book Der Zusammenhang zwischen mütterlicher Feinfühligkeit und kindlichem Bindungsmuster by

bigCover of the book Methoden zur Kontrolle der Logistikplanung by

bigCover of the book Annie Oakley - Die Meisterschützin des Wilden Westens by

bigCover of the book American Journalism after 'The Age of Mechanical Reproduction' by

bigCover of the book Notwendigkeit und Wille in Spinozas Ethik, Buch I by

bigCover of the book Gender equality in European Union's labour market- Particularities, Facts and Actions by

bigCover of the book Caesars nächtliche Adria-Odyssee auf Amyclas' Fischkutter by

bigCover of the book Lean Administration - Instrumente der Lean Production by

bigCover of the book Die deutsche Landerziehungsheimbewegung am Beispiel von Hermann Lietz by

bigCover of the book Verhaltenstherapie bei Angst und Panikerkrankungen by

bigCover of the book Frühe Bewegungserziehung zur Vorbereitung auf erfolgreichen Schriftspracherwerb by

bigCover of the book Interpretation einer literarischen und einer epigraphischen Quelle by

bigCover of the book Kontrastive Phraseologie Italienisch-Deutsch am Beispiel von Tierredewendungen by

bigCover of the book Representation of the City in Theodore Dreiser's 'Sister Carrie' by

bigCover of the book Auftritte von Real-Life-Marken in der virtuellen Parallelwelt Second Life by

We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy