Analysis of the website www.dell.com

Corporate Web Communication

Business & Finance, Marketing & Sales
Cover of the book Analysis of the website www.dell.com by Christian Baumann, GRIN Verlag
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Author: Christian Baumann ISBN: 9783640405978
Publisher: GRIN Verlag Publication: August 20, 2009
Imprint: GRIN Verlag Language: English
Author: Christian Baumann
ISBN: 9783640405978
Publisher: GRIN Verlag
Publication: August 20, 2009
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, , language: English, abstract: 1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC's and selling these directly to them Dell's company became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started to market his business predominantly over the internet. With this paper the author wants to analysis the main company homepage, www.dell.com, from an effectiveness perspective. On the following pages the reader will receive information about the business objective, Dell's business models, the audience profile, the web evaluation and a competitor analysis. At the end the findings will be summed up in an overall assessment and a conclusion with a recommendation will be given. [...]

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Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, , language: English, abstract: 1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC's and selling these directly to them Dell's company became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started to market his business predominantly over the internet. With this paper the author wants to analysis the main company homepage, www.dell.com, from an effectiveness perspective. On the following pages the reader will receive information about the business objective, Dell's business models, the audience profile, the web evaluation and a competitor analysis. At the end the findings will be summed up in an overall assessment and a conclusion with a recommendation will be given. [...]

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